While researching natural makeup products I came across Nature’s Basin website and loved the products so much that I decided to promote them through my blog. If you have been following my blog you will have noticed that I’ve mentioned a few times the The Campaign for Safe Cosmetics.
They have just released their new report where, over a seven year period they studied the how makeup and cosmetic companies are raising the bar for safer makeup products.
Natural Skincare Brands
In this report, eleven of the natural skin care brands that Nature’s Basin promotes were named Innovators & Champions by the Campaign for Safe Cosmetics. According to the Campaign, these eleven companies are among those who “are leading the industry toward safety, showing it’s possible to make products without using the hazardous chemicals that are all too common in conventional personal care products.”
The recognized brands offered at Nature’s Basin: Natural Makeup, Skin care and more include Acquarella, Aromafloria, Badger, Blossom Organics, Hamadi, Inara, Living Nature, Pangea Organics, Scotch Naturals, Suki, and Yes.
Nature’s Basin was started in 2009 by Donna Wing and is run by mothers who are environmentally and health conscious individuals who wanted to offer the finest natural, organic and mineral based beauty products with an exceptional customer service and a hassle-free online shopping experience.
A few weeks ago a conference took place holding out the prospect that makeup will become more natural and less toxic. Over 400 cosmetic and personal care companies who sell makeup and skincare products have already removed potentially hazardous chemicals from their products. This is after a seven-year campaign by a large coalition of consumer, health and environmental groups.
The goal was to work companies to get them to remove substances banned by health authorities in other countries. For example, chemicals linked to cancer and birth defects are already banned in the EU but are still legal in the US. Also there are some preservatives that release formaldehyde, which can cause cancer as well as burn the eyes, nose and throat. Companies are being asked to list all ingredients in their products, which many companies don’t do.
It’s interesting that the big companies have been asked repeatedly to sign up to the Campaign for Safe Cosmetics, but none of have done so
Let’s take one example: Johnson & Johnson. They have been pressured for 2 1/2 years to remove harsh and potentially dangerous chemicals from all its personal care products. Now the they are steadily removing those chemicals from its baby products worldwide but has not committed to do so for products for adults.
What is interesting is that many people would naturally trust such a large company because of it’s name and reputations. But at the same time cast doubt over small firms, who are producing natural makeup and skincare products, but who are not using toxic ingredients.
At the start more than 1,500 companies pledged to meet the campaign’s goals for personal care products, but because of various reasons, most didn’t follow through.
Now pure, natural and safe cosmetics have become the fastest-growing part of the $50 billion cosmetics industry, accounting for roughly 10 percent of sales.
So the US need to take the lead from the EU and ban chemicals known to cause cancer or reproductive harm.
Are you concerned about your makeup products not being natural? One good way to make sure is to make sure that the makeup is certified. You can purchase pure natural makeup products by going to my homepage and clicking on the links.