Confusion Surrounding Natural Cosmetic Products
People who buy natural cosmetics or organic skincare products are now spoiled for choice. There is some much to choose from, prices for natural cosmetics have come down and the quality is now much higher for organic and natural products than they were some years ago. However knowing the right products to buy can still be confusing process. A savvy buyer need to separate marketing claims from the actual science.
Added to this, technology, combined with the drive for effective anti-wrinkle preparations, has brought changes in product formulation and ingredient delivery. These have produced some grey areas when it comes to the idea of natural, such as the use of free nano particles in mineral sunscreens. The market is saturated with a hundrends of brands and different mission statements, each with a varying approach to natural beauty.
Cosmetic companies now use marketing terms which confuse people. For example many terms used, such as ‘gentle’ or ‘natural’ are not legally binding. Although the term ‘organic’ would seem to be less vague, when buying cosmetics it is often hard to decipher ingredients lists or to verify the claim against how a company sources and farms raw ingredients. Certification here comes in because it provides a guarantee of standard.
Natural cosmetic products which have proper certification is essentially important because the organic products used in cosmetics and makeup really starts with farming, and natural cosmetics are packed with plant ingredients. How these plants are grown, harvested and processed has an impact on the eco credentials of a brand, as well as the finished product.
However a person purchasing cosmetics labelled as ‘containing organic ingredients’ still has to be be careful because something advertised as containing, say, organic plant extracts may also have lots of other synthetic ingredients. But a certified organic product has been studied as a whole and must come up to minimum standards.